Decluttering your life can involve more than actually removing things or organizing them as you would think of on the surface. You should look to outsource marketing and many other things for your business to declutter. Adding a local marketing company such as Sterlo Media who specializes as a Greensboro SEO consultant, can do wonders for your business. When you outsource internet marketing or any other aspects, you get to sit back while they work and let the customers come to you. Here are some reasons why this is beneficial. Hope you enjoy today’s tips!
Local SEO is one of the most important elements of online marketing. Today, there are millions upon millions of websites, and you cannot reasonably expect that your website will rank number one out of all of the providers of your chosen product or service in the world. Even if you were somehow able to get amazing rankings, there would be little point, because a buyer in Newcastle, England, is probably not going to want to use a service located in Long Beach California!
That’s why reaching the right people is so important, and why local SEO is a good option for people who want to increase interest not just in their mail order business, but also footfall for their bricks and mortar business.
Local SEO is particularly beneficial because it helps to reach people who are searching using their smartphones. Smartphone users are some of the most likely users to convert for bricks and mortar businesses. When someone searches for “pizza in London” or “Indian restaurants in Lakewood” they are most likely interested in visiting such a restaurant right now.
The Google Pigeon update makes it hard for webmasters who run businesses that are not located within a city to show for map results within that city. This means that it is hard to target people in a wider range of areas if, for example, your business is located on the border of two cities.
Note that hard does not mean impossible. You can still reach people if you are creative in how you market – especially if you run a service that will visit people in their homes, or businesses, or one that offers deliveries.
There are a lot of things that you can do to improve your local marketing. Local directory listings, active social media profiles, and other initiatives are all useful, as are press releases and mobile marketing campaigns.
As a side effect of doing local SEO, you will find that your website becomes more user-friendly, and that you should see an increase in your conversion rate. All too often, we get so hung up on creating great looking websites that we don’t think about how easy they are to use, and for mobile users, quick loading and usability are a must – not just SEO, but also for getting people to stay on the website long enough to actually make a purchase.